Free tool · No email required
Every agency will tell you a new site pays for itself. Almost none will show you the arithmetic. Put your own numbers in and watch what happens, including the case where it isn't worth doing.
Your website earns you, today
$13,500
Per month, from 5.4 customers. That's $162,000 a year the site is already responsible for.
A $12,000 rebuild pays for itself in under one month if it moves your enquiry rate half a point. It never pays for itself if it doesn't move it at all, which is the whole reason to ask what a build is actually going to change.
Half a point of conversion is a realistic outcome of fixing an ordinary site, not a stretch target. Two points usually means the current page has something badly wrong with it, which is common, and worth finding out.
It's also the expensive one to change. Doubling your visitors means months of content, links and ad spend. Moving your enquiry rate from 1.5% to 2% means fixing a page, and the calculator above just showed you those are worth the same thing.
This is why the first question about any website project should be "what will this change, and by how much" rather than "how much does it cost". A cheap site that doesn't move the rate is infinitely expensive. An expensive one that moves it a point is nearly free.
If the numbers you just entered don't justify the work, don't do the work. We'd rather tell you that now than six months into a project.
We'll send the same figures as a one-page breakdown you can put in front of a partner or a bank, plus a short read on which levers move an enquiry rate, in order of effort. Entirely optional; the calculator above is yours either way.
Divide the enquiries you got last month by the visitors you got last month. If you don't track enquiries, count the ones you can remember and use that. An approximate real number beats a precise imaginary one. If you have no idea at all, leave it at 1.5%, which is roughly where an unoptimised small-business site sits.
It's the low end deliberately. Published conversion research puts typical redesign gains higher, but published research is written by people selling redesigns. Half a point is what we've seen hold up on ordinary sites without a heroic story attached.
Use the median rather than the mean. One enormous client will otherwise flatter the whole model. If you sell repeat services, use what a customer is worth over the relationship, not the first invoice.
Not unless you ask for the written breakdown, and then only to write it. The calculator runs entirely in your browser. Nothing is sent anywhere while you're using it.