How We Got There
A market favorite, stuck at the market.
LemLJams was a beloved fixture at the Piedmont Farmer's Market in North Carolina. Customers lined up for Lee Esther's heritage jam recipes, Triple Berry, Sweet Pepper, Strawberry, and walked away with jars they described as “happiness in a jar.” But without a website, the business existed only where it could physically show up. A product with nationwide appeal was stuck inside a zip code.
A storefront that tells the story.
We built LemLJams' first website from the ground up, an eCommerce storefront designed to capture the warmth, authenticity, and homemade character of the brand while making it effortless for customers anywhere in the country to order. The site tells the grandmother's recipe story in a way that converts: product storytelling, a clean shop experience, and a checkout flow built for first-time buyers. We also built in wholesale inquiry capability.
From one Saturday to every day.
- First website built entirely from scratch, zero digital presence to fully operational online store
- Nationwide sales generated from multiple states, customers who had never visited a single farmer's market
- Hundreds of dollars in online orders and growing, revenue that wouldn't exist without a digital storefront