How We Got There
A global mission, a local website.
Global Ultrasound Institute trains clinicians, educators, and institutional partners worldwide in point-of-care ultrasound. Their digital presence wasn't built for global scale: fragmented messaging, a website that didn't reflect their authority, and marketing operations that couldn't keep up with international demand. They needed a partner who could lead strategy from the top down, not just execute individual campaigns.
Strategy first, campaigns second.
We led the end-to-end redesign and launch of the new GUSI website, built around user experience, SEO best practices, and automated workflows that reduced manual effort across the team. We defined and executed content strategy across email, social, and digital channels, and implemented marketing automation and CRM integrations to improve lead capture, nurturing, and handoff. Internationally, we coordinated co-marketing partnerships and aligned regional campaigns to global objectives.
Reach that matches the mission.
- 800%+ increase in site traffic within 2–3 months of launch
- Global reach expanded across 30+ countries through coordinated digital and co-marketing strategy
- Marketing automation and CRM fully integrated, reducing manual lead handling and improving sales handoff